I’m a senior marketing leader, creative director, writer and brand strategist with 8+ years turning business challenges into ideas people actually care about.

I build brands, campaigns, photoshoots and experiences that connect strategy with creativity—and creativity with results. Along the way, I lead talented teams and the messy middle between “what if?” and “it worked.”

I’ve helped shape brands, campaigns and experiences for Universal Orlando Resort, Subway, FedEx, Kumon North America, Loews Hotels, Visit Space Coast, Ruth’s Chris and more. My secret weapon? I started as a journalist. A true writer’s writer. With a journalism degree from the University of Florida and an ad agency copywriting foundation, I learned early how to ask the right questions, find the human story and turn complex information into something worth paying attention to. Today, I lead multidisciplinary creative teams and partner across strategy, media, social and PR to take ideas from insight to execution—whether that means building a brand platform, launching an integrated campaign, directing a photo or video shoot, creating a social-first content engine or finding a new way for a brand to show up in culture.

My speciality is where brand, business and human experience meet: big-picture thinking with a copywriter’s obsession for the details, a creative director’s eye for the idea and a marketer’s focus on what happens after the work goes live. I have deep production and photo/video shoot experience, bringing a level of comfort and professionalism running a creative shoot.

Keep scrolling to explore some of my work, how I approach challenges and how I’ve helped change brands for the better.