Florida’s Space Coast > Anywhere Else
‘Greater than’ doesn’t mean bigger. It means more memories. More meaning. And more awe-inspiring moments.
A vacation on Florida’s Space Coast is greater than any other beach vacation.
Your Vacation + Space
Because whatever you can do there, you can do here—but +space.
The difference is space, astronauts and rockets. But, that’s the greatest difference of them all.
:30 Broadcast Spot
Graphis Design Annual 2022 | Gold Award Winner
Creative Direction by Christian Wojo, Art Direction by Mckenzie Estes, 3D Modeling by Arturo Fajardo
Split-Screen
The split-screen concept allowed us to showcase the destination while showing the “closeness” to space. No matter where you are on the Space Coast and whether you’re kayaking or surfing, you’ll be able to see a rocket launch. And in this execution, we show that connection quite literally.
But then came Summer.
Our innovative + Space strategy helped guide Florida’s Space Coast to it’s highest summer Tourism Development Tax collection in recorded history.
Leave your worries behind. The planet, too.
The split-screen concept allowed us to showcase the destination while showing the “closeness” to space. No matter where you are on the Space Coast and whether you’re kayaking or surfing, you’ll be able to see a rocket launch. And in this execution, we show that connection quite literally. Because at Florida’s Space Coast—you can touch space from anywhere.
Despite dealing with the continued impacts of COVID-19 and no cruising out of Port Canaveral for most of the Spring/Summer Campaign, the Space Coast saw some of the best performance seen in the county’s history. A strategic and targeted media plan provided the vehicle to serve impactful creative and powerful messaging to consumers, driving conversions and impressive results for Florida’s Space Coast. The Space Coast saw over 800,000 website visitors during this campaign. The spring/summer campaign contributed to 63,448 flight bookings and 20,988 hotel bookings for the Space Coast.
To us, it was like a riddle.
You’re on a warm, sandy beach in Florida. Where are you?
Well, that could be anywhere. Let’s try that again.
You’re on a Florida vacation. You’re lounging on a warm, sandy beach. You don’t just hear the deafening crackle of a massive 500-ton rocket leaving the Earth—you feel it. Where are you?
Easy. You’re on Florida’s Space Coast. Because it’s the only beach vacation in the world that doubles as a launchpad.
And the result?
The Tourism Development Tax for March was recorded at $1.93 million—the 3rd highest month in recorded TDT collections history.
7.2 Million Impressions Generated Via Social Channels.
And 300% Increase In Time Spent On Website.
