Habitat For Humanity
Habitat For Humanity
THEIR DREAM, OUR MISSION :60
$106,000 a year.
That made us think about something. It took us back to when we were small. When we dreamed about what we wanted to be when we grew up.
One of us said dolphin trainer. The other said teacher. And then someone said trash man. Now, that really got us thinking.
He didn’t want to be a trash man because he wanted to have a nice 401k and a lucrative weekly salary.
He wanted to be a trash man so he could drive a freakin’ awesome truck.
But the insight that fell out of that was clear.
Most of the jobs kids dream about having don’t make enough money to buy a house.
THE REALITY IS
Kids don’t dream of salary.
They dream of the jobs that look fun or important, ones we’ve deemed essential. Hero-jobs like firefighters, nurses, teachers, and more. The jobs that make up the backbone of our community.
But those jobs don’t pay enough to buy a house.
TREATMENT
This is a story that needs no introduction. No frills, no fuss, nothing more than kids talking to a camera telling us about their dreams.
We interviewed five incredible tiny philosophers, asking them about love and life. What did they dream of doing when they grow up? What do they think about houses and homes? The edit was raw and real, just like the message we need to communicate.
Primary colors were used throughout the campaign, inspired by the contents of a crayon box. Much of the graphic treatment pays homage to a child’s masterpiece illustration of a home. The end card for the video features the actual handwriting of our star 6-year olds, creating a full circle campaign experience that’s hard to forget.
